Content Marketing Specialist

Job description

As a part of our marketing team, you will help create copy that inspires people to take steps toward securing their digital lives, engage with our products, and build an internet where privacy is the default.

Proton is rapidly expanding and seeking writers with proven experience in commercial copywriting. You understand the power of persuasive writing, including proven best practices for improving digital marketing conversion, and can adapt your skills to Proton’s unique objectives and brand voice.

We prize writers who can quickly grasp difficult technical topics and turn abstract ideas into persuasive and actionable copy. Your writing will be inspirational and help increase clicks and drive conversion. Together with other Proton teams, you will identify opportunities, develop concepts, and deliver quality copy on tight deadlines. Working at Proton requires a strong understanding of what makes our user community tick. You will be an important voice in the transition to a more private internet.

What you will do

In this role, you’ll work side by side with designers to co-create impactful and inspiring marketing campaigns and content. Whether it be on the copy or the concept, your contribution will be essential. Day-to-day you’ll be:

  • Researching and synthesizing complex information into easily digestible pieces of content

  • Optimizing, editing, and proofreading existing marketing copy to ensure it is on brand, while also ensuring it’s developed for good UX, CRO, and SEO

  • Monitoring content performance and fine-tuning the content accordingly

  • Working with the Creative Studio, Brand, Content, and other marketing teams on different content formats including scripts for videos, adverts, campaign landing pages, etc.

  • Collaborating with stakeholders such as our Product teams to create cohesive communications about new features and services

  • Contributing to the growth of the overall number of new visitors, leads

  • Expanding our brand-owned channels and platforms’ reach through quality content.

Job requirements

More about you

We welcome applications from candidates who are able to demonstrate 3+ years of hands-on experience in copywriting, content marketing, CRM, and/or a related field. This role is based in the UK and will be remote until our London office opens, and from then hybrid.
You’ll have a track record of creating highly effective conversation copy for a large company, or from within an agency, including product launches, content marketing, email marketing campaigns, advertisements, etc.

Our ideal candidate will likely have:

  • Flawless written and spoken English,

  • Exceptional writing and editing skills, as well as the ability to adapt your style, tone, and voice according to the goals set together with the team,

  • A strong understanding of brand, particularly community,

  • The ability to work independently, be self-motivated and be proactive. You won’t require constant input and will be able to collaborate with the wider team when needed,

  • A meticulous eye for detail and being naturally process-driven,

  • An analytical mind and an interest in using data to optimize marketing strategies and tactics,

  • A passion for the world of security, tech, or privacy, and an ability to inspire others.

Bonus points for

  • Advertising copy portfolio

  • SEO experience

  • UX copywriting experience

  • Proven success in content CRO

  • Familiarity with the technology behind Proton products (e.g. encryption, email and VPN protocols, etc.), online privacy, and information security

  • Experience with both B2C and B2B Marketing

  • Comfortable working in fast-paced startup environments and distributed workplaces

  • Fluency in other languages.

Why should you join Proton?

  • Do work that matters. From New York Times journalists to activists on the front lines, and some of the world's largest organizations, Proton services protect millions around the world and defend online freedom globally. Proton is free, open source, neutral, independent, user-first, and financially sustainable due to the support of millions of community members.

  • Work with smart and dedicated people. Our team is diverse, collaborative, and tight-knit, with people coming from all walks of life. Many members of our team spent time at the world’s top academic institutions, including MIT, Harvard, Stanford, Caltech, Cambridge, and ETH Zurich.

  • Join a strong brand. Our encrypted email service, Proton Mail, has grown to be a staple of online security and privacy. Proton has been featured in multiple popular television and film productions, such as Mr. Robot, Knives Out, Sounds of Metal, and more.

  • Grow with us. We’re one of Europe’s fastest-growing companies. Our growth gives you limitless career and educational opportunities as well as the opportunity to work side-by-side with many world-leading experts in their fields.

  • Have your voice heard. We value your opinion and encourage you to speak up and share your ideas and thoughts. At Proton, no problem is someone else’s problem. We collectively strive to do the right thing and be the undisputed best in the world at everything we do.

  • Benefits – these vary by location and type of contract, but you can expect support on your vacation, parental leave, refreshment if working from the office, learning and development opportunities, equity for shared success, flexible working hours and remote work, company events, and team-building activities.

Proton uses the Recruitee recruitment platform for a more effective hiring process and a better candidate experience. Your data will always be kept confidential and is not shared with any third parties. Keep in mind that you will receive emails from the email address or other addresses on the domain.

Proton does not accept unsolicited resumes from any sources other than directly from a candidate. Proton will not pay a fee for any placement resulting from the receipt of an unsolicited offer, even in a situation when the relevant candidate is employed by Proton.