Head of Brand

Job description

A better internet, where privacy is the default, is possible. Building this better internet might seem daunting or even unthinkable, but at Proton, this is what we do every day.

Proton was founded in 2014 by a group of scientists who met at the European Organization for Nuclear Research (CERN). Our first product, Proton Mail, is now the world’s largest encrypted email service. Subsequent Proton products, such as Proton VPN, Proton Calendar, and Proton Drive, give our users full control over how and with whom their data is shared.

Today, Proton makes privacy universally accessible. Journalists from outlets like The Guardian and The New York Times, some of the world’s largest organizations, and people in more than 180 countries have signed up for over 70 million accounts. Our diverse and dynamic team is made up of more than 400 members representing over 40 different nationalities. While we are based in Geneva, Switzerland, we have offices in Zurich, Prague, London, Vilnius, Skopje, Taipei, and many more employees working remotely around the world.

Join one of Europe’s fastest-growing companies to help us solve challenging problems and build new products that will reach hundreds of millions of people. We want to create more than just one of the world’s most impactful tech companies; we want to create a new internet that serves the interests of all people. We need you, your voice, your ideas, and your ambition to make it happen.


Purpose of the role
The Head of Brand will play an instrumental role in redefining our brand identity and strategy. You’ll be our brand advocate, planning and executing global campaigns with the goal of growing our brand awareness and share of voice.

If you’re a self starter & results-driven marketer, and you thrive in a fast-paced environment, this is a great opportunity to play a pivotal role in a fast-growing company. You will have a concrete impact on the future of the business as a whole.


*Although preferred locations are listed above we will consider strong remote applications from other European countries*


What you will do

  • Strategy & Vision: Establish, evolve and implement global brand strategy, delivering against company vision, and business goals. Provide leadership and coordination for all initiatives to target audiences across our brand portfolio, including recommended plan optimizations to maximize impact.
  • Influence: Cultivate strong collaborative relationships and inspire key local and global stakeholders as well as external agency partners to drive high quality output. Masterfully communicate up/down/across the organization to ensure transparency, alignment, and advocacy of brand strategy.
  • Execution: Analyze cultural, technological and market trends to inform strategic and creative development. Build outstanding global creative campaigns with assets across the marketing mix to take our story worldwide.
  • Leadership: Build, lead and nurture a growing team of high performing marketers who deliver undeniable business impact and breed a high standard of strategic, creative and executional excellence through coaching and capacity-building.
  • Scaling: Implement brand control processes, guidelines, playbooks, audits etc. to ensure all user touchpoints are on brand. Setup monitoring of brand health metrics and campaign measurement tools and processes.

Job requirements

  • 7+ years of marketing experience with consumer-facing brand in technology, or similar global/multinational company

  • 3+ years experience leading brand portfolios, including brand strategy and design, advertising and marketing campaign, digital and social asset development

  • Strong business acumen and proven strategic, analytical and creative abilities with significant knowledge and experience of markets around the world.

  • Demonstrated experience developing and executing insight-driven integrated marketing campaigns that drove quantitative results at local and/or global levels.

  • Proven experience building and leading teams, including experience directly managing teams of 5+ individuals and scaling organizations.

  • Independent, self-motivated, and proactive with strong attention to detail and excellent written and spoken English


Why you should join Proton

  • Be part of a movement - Proton is not just a product or service but a community-driven movement united by a shared vision of online freedom. Our services are open source, audited, and supported by community contributions. We give back to our community by maintaining core encryption libraries and supporting organizations that advance the same goals as us. Proton is free, open source, neutral, independent, and community first, while remaining financially sustainable.
  • Work with smart and dedicated people - Our team is diverse, collaborative, and tight-knit, with people coming from all walks of life. Many members of our team spent time at the world’s top academic institutions, including MIT, Harvard, Stanford, Princeton, Caltech, Cambridge, and ETH.
  • Join a strong brand - Our encrypted email service – Proton Mail - has grown to be a staple of online security and privacy. Proton has been featured in multiple popular television and film productions, such as Mr. Robot, Knives Out, Sounds of Metal, and more.
  • Grow with us - We’re one of Europe’s fastest-growing companies. Our growth gives you limitless career and educational opportunities as well as the opportunity to work side-by-side with many world-leading experts in their fields.
  • Have your voice heard - We value your opinion and encourage you to speak up and share your ideas and thoughts. At Proton, no problem is someone else’s problem. We collectively strive to do the right thing and be the undisputed best in the world at everything we do.
  • Benefits – these vary by location and type of contract but expect support on your vacation, parental leave, refreshment if working from the office, learning and development opportunities, equity for shared success, flexible working hours and remote work, company events, and team-building activities.


Proton uses the Recruitee recruitment platform for a more effective hiring process and a better candidate experience. Your data will always be kept confidential and is not shared with any third parties. You will receive emails from the email address careers@protonmail.recruitee.com or other addresses on the protonmail.recruitee.com domain as part of the recruitment process.


Proton does not accept unsolicited resumes from any sources other than directly from a candidate. Proton will not pay a fee for any placement resulting from the receipt of an unsolicited offer, even in a situation when the relevant candidate is employed by Proton.


By applying to a role at Proton, you acknowledge that we will process and store your personal data for at least the duration of the hiring process and as necessary to enter a contractual relationship with you.