Product Marketing Associate

Job description

A better internet, where privacy is the default, is possible. Building this better internet might seem daunting or even unthinkable, but at Proton, this is what we do every day.

Proton was founded in 2014 by a group of scientists who met at the European Organization for Nuclear Research (CERN). Our first product, Proton Mail, is now the world’s largest encrypted email service. Subsequent Proton products, such as Proton VPN, Proton Calendar, and Proton Drive, give our users full control over how and with whom their data is shared.

Today, Proton makes privacy universally accessible. Journalists from outlets like The Guardian and The New York Times, some of the world’s largest organizations, and people in more than 180 countries have signed up for over 70 million accounts. Our diverse and dynamic team is made up of more than 400 members representing over 40 different nationalities. While we are based in Geneva, Switzerland, we have offices in Zurich, Prague, London, Vilnius, Skopje, Taipei, and many more employees working remotely around the world.

Join one of Europe’s fastest-growing companies to help us solve challenging problems and build new products that will reach hundreds of millions of people. We want to create more than just one of the world’s most impactful tech companies; we want to create a new internet that serves the interests of all people. We need you, your voice, your ideas, and your ambition to make it happen.


Purpose of the role

The Proton VPN Business Unit is responsible for all growth activities for Proton VPN product. We are looking for a dynamic and business savvy Product Marketing Associate to join this team. The Product Marketing Associate will oversee the product marketing and communications strategies for the Proton VPN new feature launches. You will build an understanding of the competitive environment and the privacy market to help the business unit achieve its growth objectives. Finally, you will champion our users voice for optimal product developments.


What you will do

  • Take ownership of the product marketing and communications strategies for Proton VPN
  • Help define & champion Proton VPN’s target audiences, messaging, and positioning
  • Manage growth, acquisition, and retention activities across marketing channels for Proton VPN
  • Improve conversion rates across the board, including landing pages, upgrade pages, renewal pages, and any other touchpoint for our products
  • Act as the users’ advocate and the voice of the market, synthesizing customer feedback into actionable insights to inform future product development
  • Build competitor research and analysis decks for the Proton VPN business unit
  • Create and present weekly, monthly, and quarterly reports and analyses of internal results

Job requirements

  • Previous exposure to a Marketing role or as a Business Analyst. Either from work experience (1-3 years) or relevant internships.

  • Strong project and program management, with the ability to thrive in a high-growth, fast-paced startup environment, setting objectives, and prioritizing activities based on impact.

  • Independent, self-motivated, and proactive. You don’t require constant input, and you have meticulous attention to detail

  • Excellent communication, management, interpersonal skills

  • Ability to lead by influence

  • You are personally immersed in Tech and SaaS businesses

  • Highly curious, you are always wanting to know the “why” behind actions

  • Ability to transform data into insights

  • You are fluent in English, and are an effective communicator and writer


Why you should join Proton

  • Be part of a movement - Proton is not just a product or service but a community-driven movement united by a shared vision of online freedom. Our services are open source, audited, and supported by community contributions. We give back to our community by maintaining core encryption libraries and supporting organizations that advance the same goals as us. Proton is free, open source, neutral, independent, and community first, while remaining financially sustainable.
  • Work with smart and dedicated people - Our team is diverse, collaborative, and tight-knit, with people coming from all walks of life. Many members of our team spent time at the world’s top academic institutions, including MIT, Harvard, Stanford, Princeton, Caltech, Cambridge, and ETH.
  • Join a strong brand - Our encrypted email service – Proton Mail - has grown to be a staple of online security and privacy. Proton has been featured in multiple popular television and film productions, such as Mr. Robot, Knives Out, Sounds of Metal, and more.
  • Grow with us - We’re one of Europe’s fastest-growing companies. Our growth gives you limitless career and educational opportunities as well as the opportunity to work side-by-side with many world-leading experts in their fields.
  • Have your voice heard - We value your opinion and encourage you to speak up and share your ideas and thoughts. At Proton, no problem is someone else’s problem. We collectively strive to do the right thing and be the undisputed best in the world at everything we do.
  • Benefits – these vary by location and type of contract but expect support on your vacation, parental leave, refreshment if working from the office, learning and development opportunities, equity for shared success, flexible working hours and remote work, company events, and team-building activities.


Proton uses the Recruitee recruitment platform for a more effective hiring process and a better candidate experience. Your data will always be kept confidential and is not shared with any third parties. You will receive emails from the email address careers@protonmail.recruitee.com or other addresses on the protonmail.recruitee.com domain as part of the recruitment process.


Proton does not accept unsolicited resumes from any sources other than directly from a candidate. Proton will not pay a fee for any placement resulting from the receipt of an unsolicited offer, even in a situation when the relevant candidate is employed by Proton.


By applying to a role at Proton, you acknowledge that we will process and store your personal data for at least the duration of the hiring process and as necessary to enter a contractual relationship with you.